Regional Sales Head (North-2 East)

About the role

Tulasi Seeds Pvt Ltd (est. 1994), headquartered in Guntur, Andhra Pradesh, researches, produces and markets hybrid seeds of cotton, maize, chilli, paddy and bhendi through a multi-state distributor and dealer network. It is entering the North-2 East zone (Uttar Pradesh, Bihar, Assam and West Bengal) and needs a Regional Sales Head to build the distributor network, field team and product preference for maize, paddy and vegetable seeds. The role is a P1 immediate hire with 60–70% travel across the zone.

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What you'll do

• Prepare a 3-year entry and growth plan for Uttar Pradesh, Bihar, Assam and West Bengal covering districts, crops, products, channel and team.
• Set season-wise targets by state and product, review them weekly and course-correct.
• Study the market, including crop calendars, competitors, price points and farmer needs.
• Appoint financially sound distributors in each priority district and set credit terms with MCD & Finance.
• Ensure state dealer/marketing licences and product registrations are in place before the season.
• Plan stock positioning, depots/C&F agents and in-season logistics for timely availability.
• Work with R&D to select and test suitable products and place multi-location trials and demos.
• Run farmer meetings, field days and campaigns to create demand at village and farmer level.
• Recommend pricing, schemes and packaging suited to the zone.
• Recruit and lead state heads, area managers and sales officers, set beat plans and ensure genuine reporting through the company field app.
• Train the team and do joint field work to build capability.
• Achieve collection targets, minimise overdue and season-end returns, and control regional budgets.
• Report weekly sales, stock, collection and competitor intelligence to management.

Who should apply

• B.Sc. (Agriculture) or M.Sc. (Agriculture); MBA / PGDM (Agri-Business Management) desirable.
• 12–16 years in seed / agri-input sales, with at least 4–5 years heading a region or zone.
• Deep market knowledge and a personal network of distributors in Uttar Pradesh, Bihar, Assam and West Bengal.
• Experience selling maize, paddy and vegetable (bhendi, chilli) hybrids; launching a brand or entering new territory is a strong plus.
• Skills in new-territory development, channel finance and credit control, product positioning for hybrids, and sales MIS and planning.
• Fluent Hindi and English; Bengali or Assamese is an advantage.
• Must be based in Bihar (e.g. Patna, final location to be decided) and willing to travel extensively across the zone.
• Immediate joining (P1 priority).